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Political Strategist Support

por Jermaine Molloy (2020-06-11)

With staff sizes and budgets restricted or diminishing, and top executives up and down the ladder under pressure to do more with less each and every year, many savvy executives are seeking help among the seeming army of consultants of every stripe to get their companies on the profitability track. Are they finding success down that road?

The notion of the consultant is ancient - Egyptian kings and pharaohs had "consultants" with specialized magical talents to advise them and point them in the right direction when governing the masses. King Tutankhamun had one of the greatest PR consultants ever seen, who told him that to the Egyptian people, big buildings mean big power, big statues mean big power - and Tut as well as other Pharaohs took this to heart and built the pyramids of Giza as well as other wonders of the ancient world.

Consultants may be used for a variety of purposes, from adding moral support in difficult or uncomfortable political situations, to adding credibility to pet projects in communicating them to Boards or subordinates. The image of the unfamiliar man with the briefcase and also the air of confidence in the boss's office was born out of some particularly sticky board meetings within the 1960s by top executives at a sizable conglomerate who is ideas were not being communicated effectively or credibly, and also a CEO who's head was on the block. Once the Boardroom members heard the exact same message in a different way coming from the consultant, an expert in such matters, they approved the program and also the CEO was spared. The consultant in that case didn't put together the idea, he simply communicated it effectively and lent his credibility to the idea.

This practice continues today with great success in companies and organizations across America. Communication by proxy may be used being an effective strategy if a range of conditions are met. One is that the idea or issue must have real merit on its own.

A bad idea is a bad idea, no matter who presents it. Another condition is the fact that the consultant be at least as credible as the staffer to the selected audience. He should be a known, or at least vetted, quantity, with the credentials to back it up. Once those two elements will be in place, communication by proxy can be find effective political in getting new ideas implemented.